Unique Visitors: What really counts.

April 13th, 2009

There has been a lot of talk recently about visitor traffic and what constitutes real web traffic. For those who are selling products online, it’s an essential piece of information. For those who are selling advertising, it’s what the clients want to know about. In conversations about traffic we ofter hear about hits, visits, visitors, unique visitors, and pageviews. Which is the most important number? Well, if I had to pick one, it would definitely be unique visitors. This is the only statistic that truly tells you how many individuals are visiting your website. If you have a good piece of tracking software, 300 unique visitors means 300 separate individuals visiting your site. It’s the indispensable statistic.