I just got off the phone with a good friend of mine, John, who has a pest control business here on Oahu called Kilauea Pest. I’ve know John for a number of years and it’s always exciting to touch base with him and talk business. It turn out that John is friends with boat Captain Ken, who has faithfully been attending my workshops, and they were talking about search engine optimization when my name came up. Anyway, John gave me a call with some exciting news.
In the past years, John’s pest control business leads were generated mostly through door knocking, yellow page ads, etc. . . Lead generation was extremely labor intensive and actually expensive. In fact, it was costing him about $100 per lead to knock doors.
Well, things have changed. No too long ago, John updated his website and got it search engine optimized. Now he’s on the front page of Google for search terms like “honolulu pest control” and “oahu pest control”.
Now, he gets leads automatically coming to his email box without knocking one single door and business has never been better.
He was telling me how businesses don’t see the picture of what a quality search engine optimized website can do for a company. Now, I didn’t build his website, but I did look through the html code for it, and it looks like he’s doing things right.
And the great thing is, once the website is online, most internet marketing is free. No more yellow page ads, no more ads in the newspaper, no more flyers and door knocking, and no more cold calling. It’s an automatic lead generating machine that, if done right, can easily return your investment 10 fold.
I couldn’t let the blog post go without a plug and a nice link back to his website. Right now he’s #4 in Google for “Honolulu Pest Control” and I know he’s going for #1 so here’s a sweet link for you: Honolulu Pest Control.
If you are a business owner or entrepreneur and you’re ready to upgrade your website or take your business online let me know, and I’ll make sure you get a killer discount from my Honolulu web design company Integrity Online Marketing.