If you’re a normal entrepreneurial minded business owner, you occasionally lie awake at night staring up at the ceiling fantasizing about what it would be like for your business to show up on the first page of Google. “Ahh…,” you think, “All my problems will be solved,” you think to yourself.
The truth is, a first page listing on Google might not change your business one bit. “Woah! Nate! What are you talking about? Getting people on page one is part of your business, right?”
Yes, it is. However, many businesses aren’t ready to be on page one of Google for a number of reasons. Why? First of all, how many websites show up on the first page of Google or any other search engine? About 10. What makes you think that just because you’re on the first page, they are going to click on your company? When you search for something on the internet do you open every single one of the of the top 10 results for what you were searching for? No, of course not. You scan the results for the one that looks most relevant to you.
If you are in the top 10 results did you know you can control what text shows up in the search results to represent your business? You can, by editing the “Title” and “Description” meta tags of your website. What if you put a call to action in your title or description? Would that increase the number of people that click through to YOUR website? You bet your biffy it would.
For more great tips and discussion about “Are you ready for page 1 of Google?”, listen to www.internetpowerradio.com tomorrow, Friday, at 10am Hawaii, 1 pm Pacific. You can listen to the show streaming online or by calling in on your phone. See you then.