The truth is both you and I would be hard pressed to find a small business owner or entrepreneur with a gut feeling that they really need to step up their online marketing either through website redesign, social media, email marketing, or one of the hundreds of other ways to market a business online. In fact, that person might be you.
So, what’s the hangup? Why don’t you get started?
The Question: What is keeping you from busting into the world of effectively marketing your business online?
The Answer: You don’t know what you want for breakfast?
That’s right, you don’t know what you want for breakfast.
Have you ever woken up in the morning, hungry, walked over to the cupboard, opened it up, stared at a box of cereal, closed the cupboard, and mumbled to yourself, “There’s nothing to eat for breakfast. I’ll wait for lunch,” then went to work hungry convinced what’s there isn’t worth it?
You were just staring at a box of cereal weren’t you? But what was the cereal? Super Duty Bran Flakes
So, why didn’t you eat the Super Duty Bran Flakes? You bought it didn’t you? You put it in your shopping cart and paid for it didn’t you?
In fact, didn’t you stand there staring at the cereals saying to yourself, “Yummy Fruity Pebbles? Super Duty Bran Flakes. Yummy Fruity Pebbles? Super Duty Bran Flakes. Yummy sweet sugary indulgent breakfast bliss? Dry raspy healthy bran breakfast hell?”
The problem was, you didn’t decide and commit to that decision. So you just picked the one on sale and now, a day later, you’re frustrated with yesterday’s attempt to buy cereal. So, that box of Super Duty Bran Flakes sits on the shelf long past its expiration date gathering cob webs in the back of the cupboard.
The same holds true for online marketing.
A business owner knows he or she needs to get a website and start marketing online. Unsure of whether the website should be lively and exciting or clean and simple, the business owner either blindly picks one or “plays it safe” with a boring generic website with the hopes that it will appeal to all audiences.
Well, that generic middle-of-the-road website doesn’t appeal to anyone, and what you’re left with is a website that sits on a virtual cupboard shelf gathering cobwebs while the business owner convinces himself that online marketing doesn’t work and isn’t worth it.
What’s the solution?
DEFINE YOUR TARGET MARKET AND TAKE ACTION!
When you were buying cereal, you didn’t commit and take action what you really wanted, so you just took what was on sale.
When you were starting to market online, you didn’t commit and take action to attract the customers you really wanted, so your generic website and marketing continues to pull in generic non-committed customers.
In the grocery store, had you committed fully to either Fruity Pebbles or Super Duty Bran Flakes, you would have open up the cupboard for breakfast knowing exactly what was in there, and ate a great breakfast.
In your online marketing, had you committed fully to build your website and develop your online marketing plan to attract your most valuable customers, you would open up your email every day knowing exactly what kind of business leads you are going to find in there, and have a great list of pre-qualified leads.
So what’s it going to be? Fruity Pebbles or Super Duty Bran Flakes?
It’s time to commit and give new focus to your online marketing efforts.