While I was recently working on a project for one of my current clients, once again it became clear to me that good targeted web traffic is literally the fuel that can charge any business.
This of your business as a car engine. Even if you’ve got the most advanced high tech piece of equipment that Ferrari has on the road, it’s not going anywhere if there’s no fuel to get all the pieces in motion. You’ll put in the key, turn the ignition, and if there’s nothing coming through the fuel line, you’re not going anywhere.
Now let’s contrast the empty Ferrari with my surf van. In addition to the family car, I have a 1979 Dodge van we use to haul surfboards to the beach. I picked it up for $200 and it’s complete with holes in the roof, holes in the floor, just one seat (for the driver), broken turn signals, and plenty of rust. However, there’s gas in the tank.
Which vehicle is going to get you from point A to point B? The van or the Ferrari. The van, of course. Why? It has fuel.
Now, would you rather have a super slick business, online or off, with all the bells and whistles that is going nowhere, or, would you rather have a business that’s a little rough on the edges but is steadily growing and moving forward? I know, you want the Ferrari with the full tank of gas.
Alright, Nate, what’s the point? The point is, whether your business is new and modern or old and reliable, it’s not going anywhere without fuel. And, online traffic can be that fuel. Internet traffic is viral. When you market your business online the right way, your traffic will continue to increase whether you do anything or not.
Once the pieces are in place the traffic comes automatically, sort of like a car that never runs out of gas.