Myths About Building Your Business with an Opt-in List

January 26th, 2009

Here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profitting well from your business.

Everyone Doesn’t Have an Email Address

Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

Email Marketing Campaigns Offend a Lot of People

The not-so secret way to surmount this dilemma is through permission-based advertising. There’s no harm in trying after asking for permission through a double optin system.

The Real Deal with Building Opt-in List

After clearing the fog regarding email marketing myths, here’s how you can benefit from employing the power of email marketing campaigns – building an opt-in list. Here is a rundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

An overload of data collection just to build your list is counterproductive. Ask only for opt-in, with their first name and email address. You can get more information from your list at a later time. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

2. Good Implementation

Old adage says it all – ‘action speaks louder than words’. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It’s a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one’s opt-in database.

Thereare some great autoresponder services that will track optin rate and the percentage of emails that are opened by recipients.