Microsoft is in the process of releasing their new search engine called “Bing”. If you ask me, it’s about time. I was talking with a good friend of mine the other day about why Google so quickly became the #1 search engine online. In my opinion, it is because Google.com is clean and fast. When you or I get on the internet, we want to get on and find the information we’re looking for and get off. Google.com loads quick and gets great results.
Bing seems like Microsoft’s answer to the clean and simple Google search engine. In my opinion, MSN.com is way too cluttered. If I went to MSN.com right now to search for motorcycle boots, it would have to wait for all this stuff to load on the page before I can even do my search. It’s slow, distracting, and cumbersome. It appears that Microsoft’s new search engine page, Bing, promises to be clean and quick. We’ll see.
So, what can you and I learn from this? The internet is changing. It’s essential that we deliver information our visitors in the quickest and cleanest way possible. These principles took Google.com straight to the top, and now Microsoft is playing catch-up.
The tag line in the upper right hand corner of the www.bing.com web page says, “Live Search is evolving. Welcome to Bing.” Take that tagline and substitute “Live Search” with your industry, and substitute “Bing” with your company name. Would your website live up to the evolution of the web? If not, it’s time to get that old site cleaned up.