Wondering if you’re website will win the luck of the draw? Well, it’s inevitable that when a website becomes popular and successful, that someone is going to say, “They’re so lucky,” as if to imply that thousands of visitors all gathered together in a big room, pulled a website address out of a hat, and decided to visit that site every day for the rest of their lives and buy things from it.
Most website owners would like to think that’s the way it works. They play their website like the lottery. . . throw some money in, get a site, and hope the world falls in love with it making the owner insanely rich.
If that’s how you’re going to play the game, save your money for Las Vegas. You probably have a better chance of winning there than online.
Successful websites that generate leads and make money for the owner are planned out meticulously and strategically positioned for success. I know what you’re thinking. . . how?
Well, I used to buy run down houses, renovate, them and resell them. My mentor taught me the secret trick to fix anything. He would say, “How you do you fix a leaking roof? It’s easy! Write a check.” “How do you fix a broken foundation? It’s easy. Write a check!” “How you to get rid of scary mold? It’s easy! Write a check.”
When he used to say things like that, I would think to myself, “Oh man, I can’t keep writing checks for stuff like that.” But the truth was I had to, and it was was well worth it. I was running a business, and my job was to run the business, not to try and fix the leaking toilets. And the truth is, paying to get things done was always a fraction of what I though it would actually cost.
What’s my point you ask? We’re not fixing houses.
The point is, when you take your business online, treat it like a business and get the right people working on your team. If not, while you’re trying to figure out how to get a video to show up on your website, your wise competitor has already hired the right guy to do it for him, and he can now spend his time where it matters most, helping his customers and filling orders.