If Al Gore was really the actual guy invented the internet, I am long over due for sending him a fruit basket! Here I am in my home office on the island in the middle of the Pacific Ocean that is further from a main continent than any other island chain the world conducting business at a global level. And, you can do the same.
When it comes to marketing online, Google, Yahoo!, Bing, AOL, and others don’t care where you business is, how many employees you have, what your tax return was last year, or what you wear to “the office”, which for many businesses is little more than a leisurely stroll past the refrigerator for a cold drink then on to a laptop at the kitchen table. The job of the search engines is to deliver relevant information to those searching for it.
The real online marketing magic happens when you learn how to make your business the source of information that people are searching for.
Let’s go through a real life example. Suppose you have a small boutique in Hawaii on the North Shore of the island of Oahu that sells a variety of products. Where would you start marketing online? Well, first of all, with some research you learn that every month there are about 1,000 people around the world searching online for the exact phrase “gifts of Hawaii”. Next, you make some changes to your website so that it comes up at the top of Google when people search for “gifts of Hawaii”. Then, if your website is built to sell, you’ve tapped into a steady stream of customers.
This is a perfect example because the average business owner would not think that “gifts of Hawaii” is what people are actually searching for. Well, they are. And when that little Hawaiian boutique owner’s business starts showing up on the Google search engine when people search for “gifts of Hawaii”, the sales are poised to go up.
And for all those Hawaiian boutique owners that read my blog, “You’re welcome”. Happy marketing!