New FTC Blog Rules for Compensated Bloggers

If you’re a blogger writing on products that you’re given for free, or compensated for writing about, there are new FTC requirements for disclosing the endorsement. The rules are pretty simple and make sense. Basically, you have to simply disclose something like, “Company XYZ sent me this product and he’s what I think. . .” Here are four videos by the Federal Trade Commission outlining the new requirements.

Video 1

Video 2

Video 3

Video 4

And for additional Questions and Answers about it, visit http://ftc.gov/multimedia/video/business/endorsement-guides.shtm

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