Clinton’s Socks Put To Sleep. . . Front Page?

When I got on my computer this afternoon, I scanned over the news feeds on my RSS reader and at the top of the list on my CNN.com news feed was the headline, “Sock, former Clinton cat, put to sleep.” Holy smokes, Clinton’s cat made the front page of the CNN politics section and the Top Story is a eulogy!  

Why? Two reasons: people love their pets and people love their pets. The pet industry is huge. When I was a kid, if you had to get some food for the hamster, you went to the little pet store on the corner. Now, we see these massive PetSmart stores that have everything under the sun for pets. 

What can you take away from this as a business owner? With well over 60% of U.S. households owning pets, do you think there might be some opportunity there? Think about how your product or service might relate to pet owners. Discover how what you have to offer is necessary for every pet owner. How does it make their life easier? How will it save them time? How will it bring joy to their family? How will it bring happiness to their pet? How could it foster a strong bond between pet and pet owners?

Have a brainstorm about it and list as many ways to connect with pet owners as you can. No idea is too silly. Consider them all and test some out. The great thing about the internet is all it takes to test out some new marketing is it’s free and just takes a few click of the mouse. 

When I was a kid I had a dog, tons of fish, and a pair of hamsters. When there’s an animal in the home, it quickly becomes the center of the family’s life. When to feed the pet, exercise it, walk it, clean it. . . it’s a major part of life. Now that I’m a father myself, my girls are asking for a dog. As soon as Mommy gives in they’ll probably have one and we’ll be prime candidates for your pet owner targeted marketing.

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