Have you  ever found yourself in this situation?

You are driving the car, your kids are being loud, or you’re in a noisy environment and your phone rings with an strange phone number. . . and you instantly freeze staring at your phone debating whether you should answer it and run the risk of a potential client or customer being turned off by the noise in the background, or let it go your your personal unprofessional voicemail and risk losing the sale. You don’t know.

If you have a virtual phone number, either a toll free number or a local number, that forwards to your cell phone or home phone, with caller ID you’ll know that it’s a business call coming through so you can get to a quiet place and take the call. Or, you can let the caller go to a professional voicemail recording for your business.

How helpful is a virtual phone number?

I have like 5 of them. That said, eVoice is now giving away 6 month free trials. I have honestly never seen an opportunity like this. I’ve seen free 14 day trials, and free 30 day trials, but free 6 month trials? Never.

If you think this might be a good tool for your business click the banner below to get the offer.

It happens to everyone that unrolls an effective online marketing campaign. First, there’s the thrill of new business leads magically appearing in your email box. Then, those leads get lost among your other email, then your mental Rolodex of leads maxes out, and finally all leads mix together and your lead management turns into and endless game of 52 Card Pickup.

Ah, you remember 52 Card Pickup. I remember the first time I was taught how to play that game. I was about 8 years old and I was invited to play a card card came. “What’s it called?” I asked enthusiastically. “It’s called 52 Card Pickup,” was the reply. “How do you play?” I asked. And down went the entire deck of cards all over the floor waiting for us to pick them up.

If you feel like you’re constantly playing 52 Card Pickup with your leads, you need a lead nurturing software to keep all your leads under control in a tight deck.

As soon as the cards, I mean leads, start hitting the floor there are usually two reactions: 1) generate more leads to replace those that you know are falling by the wayside or 2) tighten up the deck and get a follow up system for lead management.

The best solution is to tighten up the deck and manage or nurture your leads effectively.

So, what do I personally use to manage my leads? Well, I’ve tried all kinds of solutions that I won’t go into here and the best solutions I’ve found is a software called Act! It’s fantastic. You can track your leads from the source, through the sales process, and into production. It will even track the money your leads are converting into.

Is it intuitive? Yes. I don’t have time to read instruction manuals, and I use the software just fine.

Can you take it for a FREE Act! Test Drive to try it out? Absolutely.

Now, I don’t own Act! or anything. I bought the software to use for my business, it solved my problem, and I recommend you check it out. Here’s where you can get FREE Act! 2010 test drive, no strings attached. Great company!

New income streams and sources of revenue to new and existing businesses are always on my mind. I am flattered when a good friend of mine, Mark Seery, franchise owner of  The Referral Institute, introduces me to others as a web designer, SEO, and online marketing specialist, then follows the introduction by saying something along the lines of, “But still waters run deep, and with Nate they run really deep.”

Do I have multiple streams of income? Yes. Am I willing to share what they are? Yes, for those who are interested.

Violations are not determined by the size of your company. And, when they contact you it’s not for a citation or for negotiations, it’s because you’ve already been tagged for the violation.

What’s the fine? I know of 3 businesses that were fined one for $25,000, another for $85,000, and a third for $100,000. And the last one was simply for not obtaining verifiable parental consent prior to collecting personal information from children.

What’s the solution? I personally use and recommend Len Thurmond’s Auto Web Law.

It’s a simple piece of software that you download and use right away. You simply choose the form you want, fill in the blanks and click “Get Document”.  Instantly, you have document you need for your website. Then you just cut and paste the text when you need it.

Here’s a screen shot of how it works:

For a closer look at Auto Web Law, click here.  They have 2 options:

1) Auto Web Law Pro – Has almost 70 documents. This is not a blanket legal forms software. This is for website owners and is being constantly updated as new laws regarding the internet come into effect.  (THIS IS THE ESSENTIAL PACKAGE)

2) Auto Web Law Pro + IPPP Intellectual Property Protection Plan – Includes legal forms to notify those who are stealing content from your website or digital books.  (THIS IS FOR ULTIMATE PROTECTION)

Both include Privacy Policies and Terms of Use forms.
Again this is exactly what I personally use to legally protect my websites.
If you don’t have it, get it.
Visit the Auto Web Law website HERE.

Here’s what Linda emailed me today, “Hi Nate: Thanks so much for the referral to Vistaprint. We just received our first order and they’re exactly the same as we’ve been ordering from our prior supplier – but at almost 25% of the price. Wow, that’s 75% off!!! We do a full bleed, glossy business card and are so sold on Vista Print that we’re now excited about having them print other marketing materials. – Linda”

We’ll here’s the unreal deal like I said, a FREE one!

Why would Vistaprint give away free customized business cards? It must be a trick right?

Nope. There’s no trick. You don’t have to order anything else. Just get your free cards. Vistaprint knows their cards are so good that, when the give away a free stack of them to business owners like Linda at Aloha Kine, they are confident that the business owner is going to be a new client for life. Was it worth giving away a free stack of cards? Absolutely.

I found the banner below and put it in this blog post so you can get your free cards.

Give ‘em a shot, it’s free.
On a side note, I honestly don’t know how long this offer is going to last but if the banner is still down there, click it and jump on the offer before Vistaprint takes it down. . . here it is ↓↓↓↓

Getting paid for giving away things for free? Sounds fishy right? It’s not.

It’s called CPA marketing. No, not Certified Public Accountant, it stands for Cost Per Action.

Let me make an example to show you how it works.  Company ABC knows that if they give away 5 samples of their product or service that, statistically, one of them will turn into a long term customer and make the company $200 per year.  So, Company ABC is willing to pay people like you and me $10 every time we send someone to their website and they order a free sample.

The math is easy.  Company ABC gives $10 to each its 5 affiliates who each sent one person to the website to sign up for a free sample. One of the free samplees becomes a customer bringing the company $200. And in the end, the company nets $150.  So, the more free samples the company gives away, the more money they make, and the more money the CPA affiliates make.

It’s not tricky or fishy, it’s just affiliate marketing on steriods! And, you get paid whether or not your referral every buys anything. All they have to do is take a free sample and you get paid. Traditional affiliate marketing pays you when a sale is made. CPA marketing pays you when your lead takes an action as simple as entering their name and email on a form.

The problem is “just anybody” can’t become part of these CPA networks. You had to “be somebody” in the marketing world to join them…until now.

Affiliate Jump is a CPA affiliate network that is open to the public.
Yes! I am a member of Affiliate Jump.

Interested? Click this banner to watch a free video about CPA marketing:

For those of you who have been attending my workshops on a regular basis, you know that I often recommend a specific company by the name of GoDaddy for registering hosting and domains. Well, things have changed for me and I have new hosting and domain favorites,  and what are they?

For domains, I recommend NameCheap.

For hosting, I recommend HostGator.

Now, I’ve played with both in the past but over the last 2 weeks I’ve experienced the quick power of both. Why the switch you ask?

Well, don’t get me wrong, GoDaddy is a good company. In my opinion, their customer service for the newbie is unsurpassed. However, here’s what put me over the edge and has me converted to NameCheap and Hostgator:

As some of you may know, my wife has a stand up paddle lessons school. Well, every month we organize a big cleanup where we invite anyone who wants to come, to paddle up the river and gather as much trash as we can from the riverbank and bushes, then bring it back down the river and throw it all away.

The event has been growing in popularity, and yesterday in the local paper, an article was printed announcing the next cleanup, which is this Saturday. The problem was, the article directed people to go to www.anahulucleanup.com for more information. I DIDN’T EVEN OWN THE DOMAIN NAME YET!

A few weeks ago, I registered some domain names with NameCheap and used Hostgator for the hosting, and I had a website live in about 10 minutes from domain registration to uploading the site. I was definitely impressed. Well, in a rush I decided to register the domain with NameCheap, then use my GoDaddy account for hosting. The domain registration and configuration went off without a hitch. Then, I went to GoDaddy to link the domain name to the hosting account hoping it would all come together quickly.

I submitted the request to GoDaddy, and quickly whipped up a crude website just to get something online. Everything was ready to launch and I was still waiting on GoDaddy! I waited at least an hour for it all to go through, and it never happened.

Fed up with waiting,  I canceled the request with GoDaddy, went into my HostGator account to add the domain to my hosting account, and shazzam! The site was live in about 2 minutes! Perfect. And, I was converted.

What does that all mean? If you don’t have the patience to wait on your domain or hosting account changes, like me, I recommend NameCheap to register your domains, and Hostgator for hosting. It’s quick, easy, and changes seem to happen instantly.

Hey, if you’re planning a product launch, you don’t want to be waiting on your hosting account or domain registrar make your site live. You need it now! You don’t have time to wait on www.GoDaddy.com to update all the necessary settings for your website.  Go with my new recommendations and you may save yourself a headache. Now I know why GoDaddy has to have good customer service.

On a side note, I also don’t agree with GoDaddy’s marketing plan and would have started moving my business elsewhere for just that. I found my new favorites just in time!

Social Media can be a powerful tool in your marketing bag of tricks, and it’s FREE! What is social media?  Think of yourself sitting at a little table in a café sipping a hot chocolate with . . . hundreds of millions of people! What would you say? How would you say it? How would you get people to listen to you?

In this workshop you will learn the basics of how to use Facebook and Twitter and how to use them to promote your business. This is not an advanced social media workshop.

In this workshop I will start at ground zero with the basics of using Facebook and Twitter, and then demonstrate how to use it to grow your business. You will learn the essential fundamentals of social media for your business.

Here are some of the questions you will get answered:

What is social media, Twitter, and Facebook? *How much time does it take to use social media?

Can I automate my social media marketing? *What privacy issues are there with social networking?

How can I brand my Twitter background for my business? *Can I advertise on Facebook and Twitter?

How can I find customers using Twitter and Facebook? *How do you share photos on Twitter? What are the demographics of most social media users? What’s the difference between a Facebook Group and Fan Page? How do I create a Facebook page for my business?

I am going to pack in as much as possible in two hours! Come learn the lingo and the how-to of promoting your business through social media.

This workshop has been on our most wanted list for months, so please register early.  If there are specific questions you want to make sure get answered at the workshop,  go to www.nateburgoyne.com/hwbcmedia and let me know.

I invite you to come early to network with other business owners and entrepreneurs, and to get your website and online marketing questions answered. Check in begins at 5:00 PM and the workshop begins at 5:30 PM.

Register today online at  hwbc.org.

If online registration is still open, there are still seats available. Get yours quick. We anticipate this workshop to sell out early.

eCover Created by eCover Generator

Hey gang! If you’ve been wondering how to make ebook covers, this is the blog post you’ve been waiting for. There’s a piece of software I’ve been using over the years that creates covers for my eBooks, digital audio files, and special reports. So, I thought I’d share it with you. It’s the same software I used to create the eCover to my audio book, “The Truth About Online Marketing: Confronting the Biggest Mistake” that you see to the left there.

This software creates eCovers for reports, books, software, and CDs. You upload the pictures or create them using the software, then you simply choose the size, angle, and shadow of the images. The software does the rest and “presto” you’ve got slick covers to your ebooks!

You don’t have to be a design genius to use it. The software was developed so that anyone can use it right away. After you get the software, you simply download the file, double click it to install it, and it’s ready to do the hard work for you.

What does this mean for your business? Well, first of all you don’t have to pay a graphic designer big bucks to make 3D images of your ebooks. And, secondly, now you can give a professional look to all the information you’re selling or giving away to your website visitors. The software is called eCover Generator. Enjoy!

Most entrepreneurs and small business owners quickly come to the realization that they need to a website. Here’s how the process goes. And, hey, I’ve been through this cycle myself so if this describes you, I’ve been there myself.

I love stories! Let’s take an entrepreneur named Jane, and follow her through her search for an aggressive online presence. Jane is an accountant with her own small business and has decided she needs a website.

First, Jane goes to all the do-it-yourself website creation companies out there where you pay anywhere from $10-$60 per month to create a website for your company with pre-built templates. She signs up for an account and starts shuffling through the templates, and picks out nice one with a blue background and a picture of an office building at the top of the page. It doesn’t really represent her business and she can’t put her logo on the page but she feels it’s good enough.

Jane spends all of her spare time for the next week and a half trying to learn how the template builder works and trying to get her website to look just how she wants it. On day 10, she’s run out of patience and decides to leave it how it is and hope for the best. She’s a little hesitant to send prospects to the site because it’s kind of home-made looking and doesn’t really represent her business but she does it anyway.

After a couple weeks, Jane’s business has been stagnant, and she’s thinking it’s because she’s sending her prospects to a cookie cutter website that looks like everyone else’s home-made cookie cutter website. So, she starts to look at other do-it-yourself website creation companies to see if there are better templates out there. . . maybe the $19/month company has better templates than the $10/month company. So, she makes the switch. . . and goes through the same cycle of choosing, learning how it works, and trying to customize it with no results.

It’s at this point that Jane starts thinking that maybe she should look into getting a custom site done. So she talks to some web designers and asks the question, “What web design software do you use?”. Well, from her previous two experiences with building websites, Jane thinks that professional web design software will build her a professional website.

So, Jane buys the same web design software that the pros use. It’s kind of expensive but she figures it’ll be worth it. Well, after downloading the software for 4 hours, she installs in on her computer. Then, after opening up the software, her face goes white as she quickly realizes that the software is not going to build the site for her. In fact, it occurs to her that asking a web designer what software he or she uses is like asking a car mechanic what tools he uses, buying them, and hoping the tools will fix the car for her.

Now, she has decision to make. Does she spend the next couple months learning how to use the software and basically learn to be a web designer while her accounting business suffers? Or, does she hire someone to just build a professional site for her?

Jane goes on Craigslist, asks friends, and family members, and starts looking for the cheapest web designer she can find. After all, she just spent all her money trying the home-made site services, and buying the expensive web design software, plus her business has been suffering from the time she’s been taking to sort out the website. So she finds the discount web guy who says he’ll do her site for $199 and make it perfect. Well, unknown to Jane, the $199 web guy is a college student that build his brother-in-law a website for his tree cutting service once and that’s about it. So the cheap web guy builds Jane a site that looks almost as good as the do-it-yourself website she had build herself months ago. She bites the bullet and pays the guy.

Well, now she’s back where she started. She now has a homemade looking website, expensive software she’ll never use, a dragging business that she hasn’t been giving proper attention to, and a big fat headache. Now, Jane has a decision to make. Should she hire a trusted professional to build her site exactly how she envisions it or keep her “new” website that looks like it was built in 1992?

As humorous as it may seem, believe it or not, this is a very real and very common scenario my friends.

Had Jane, simply hired the right person to build her site from the beginning, she probably would have had her site live online in about a week with no problems. She would have saved about $1700 on website creation software, do-it-yourself trials, and bottles of ibuprofen. And who know how much money she lost by minding her website instead of her business. Had she hired the right person, her site would have been clean and professional right from the start and she would have been able to confidently send her prospective clients to her website for information.

Wow! What an adventure!

So the moral of the story is. . . before you launch a new website or get an old one upgraded, talk it over with a professional web designer that you can trust. A good web designer will be able to take care of your needs a let you know know what your best options are within your budget regardless of whether or not he or she gets your business.

I know, I know. . . you still want to know what web design software I use don’t you?

Well here it is:

And, of course, there’s no way I could end this post without a plug for my web design and SEO company: Integrity Online Marketing – a Honolulu web design company

Peace.