Well, according to WhoIs.net I registered the domain name on May 12, 2011. After registering the domain name, I built a search engine optimized website. I did some Search Engine Optimization magic on the site and when I checked it today, May 17, 2011 the site had page one placement for tons of targeted search phrases including: electrician haleiwa, haleiwa electrician, commercial electrician haleiwa, residential electrician haleiwa, haleiwa residential electrician, haleiwa commercial electrician, house wiring haleiwa, circuit breaker haleiwa, exhaust fans haleiwa, track lighting haleiwa, accent lighting haleiwa, light switches haleiwa, electrician north shore oahu, north shore oahu electrician, north shore oahu residential electrician, north shore oahu commercial electrician, commercial electrician north shore oahu, residential electrician north shore oahu.

If you were an electrician and your website showed up on page one of Google, and even page 1, number 1 for about half of those phrases, what difference would that make in your business?

Now, I’m not an electrician so I have no use for the website. Do you know of an electrician that would like more phone calls? Have them email info@integrityonlinemarketing.com about the Haleiwa electrician website for information about how they can own the site.

Got a website, you’d like additional exposure for online? Email info@integrityonlinemarketing.com.
Want to learn how to effectively market your business online? Free training at www.internetpowerradio.com.

Oh, and if you do need a residential or commercial electrician in Haleiwa, be sure to check in with Dave Hancock at Paumalu Electric, he’s the guy I personally call when I need an electrician. His number is (808) 638-9054.

When someone gives you a business card they are not authorizing you to add them to your email list. Sure, you can add them to your contacts database but not to your mailing list. For someone to join your mailing list, they have to personally enter their name and email address  in a form, either online or on paper, and confirm that they would like to be added to your list. And to be extra sure about it, most email management systems then send a second email to the subscribed person requesting that they confirm again that they want to be on the list (called a double-optin). Getting someone’s business card then forcing that person onto your list is…SPAM, and it can get you in trouble.

How much trouble? First of all, you’re shooting yourself in the foot by sending unsolicited information to someone you hope will be a client of yours. Bridge of trust…. BURNED. I mean, really, what are the chances that you are going to do business with someone who yesterday you gave them your business card and today they are sending you mass emails. It tells me I’m just a number to them. Just another business card to put on the list.

Next, like I said, you could lose all your lists from SPAM complaints and get your email account shut down without warning. And, finally, you could get your website hosting account shut down without warning, which means bye-bye to your website, and you’re out of business.

What CAN you do with a business card to build your list? If you ask me, a one-time personal email to the person on the card inviting them to join your email list with a link to where they can subscribe if they want to is okay. It’s a one-time invitation, the same way you would invite someone if you were talking to them in person. And if they don’t subscribe to your list, don’t take it personally. Either your subscribe (opt-in) page needs to be improved or they are just not interested right now. Hey, you and I both know that we can’t be on everyone’s email list. Furthermore, most email management services charge you based on the number of people on your list. You wouldn’t want to pay to send an email to someone that doesn’t have time or interest to read it anyway would you?

However, when you build your email lists the right way, you’ll have a list of people that want you to contact them, and want to you to send them information about what you do. What’s the right way? That’s a whole other topic.

So, protect your business and build your email lists without SPAMMING.

What email management system do I personally use and recommend?

I was meeting with a prospective marketing client a few weeks ago who wanted to discuss search engine optimizing their existing website to work their way up to the top of Google.

We met for an hour or so to discuss strategy for achieving a higher placement in Google. Well, to make a long story short, I received an email about a week later thanking me for my time and telling me that they are going to rebuild their site with a do-it-yourself service and that “SEO comes with it.” SCREEEEECH….CRASH!

SEO comes with it? What does that mean?

Out of curiosity, I checked it out. “SEO comes with it,” in this case meant that you can edit the title of the website, the text of the website, and the tags and description for the website if you want.

The illusion is that if you build a website that comes with SEO, that the website will be optimized for you. Wrong! That’s like selling someone a car with no oil, no gas, no brake fluid, no transmission fluid, no coolant, and no battery, then advertising that it “comes with an engine.” There are some mechanical parts under the hood, but that car is going nowhere.

So, the new car owner spends the next 6-12 months beating their head against the steering wheel trying to figure out why this car that “comes with an engine” isn’t going anywhere.

Search engine optimization is a series of strategies used to help boost a website’s placement in the search engines, and it’s only as good as the marketer implementing those strategies. All search engine optimization is definitely not created equal. In fact, if done wrong, Google will penalize your website and kick you down even further.

To my prospective client’s credit, they did say that their SEO “will need a tune up after we are done.” So, they’re on the right track. However, I went ahead and looked at the code of several websites built using the do-it-yourself system. What did I find? About 9 out of ten had ZERO search engine optimization done and 1 had a weak attempt at search engine optimizing the site.

So when you read something like this on a DIY website builder sales page, “Optimized for the best SEO and results ranking,” which I just quoted from the Features section of a popular website builder, don’t believe the hype.

Want a pair of second eyes to look at you website SEO, visit my company site at www.integrityonlinemarketing.com and mention this post when calling or contacting us.

Where will you be November 5th, 6th, and 7th? I’m not a gambler but I’m going to be in Las Vegas!

Many of my personal coaching clients know that Armand Morin was the first internet marketer that got me hooked into the business. The man is brilliant and he’s putting on the very last “Big Seminar” internet marketing event ever! This is Big Seminar 14 and it’s the last one ever again!

It’s happening November 5th – 7th in Las Vegas, Nevada.

It’s three FULL days of online marketing training that you simply cannot miss; and it’s in Las Vegas! I got my ticket. Yes, I’m flying from Hawaii to Vegas to attend this awesome event.

Now get this. Armand just cut the price of registration in half!!! Yep, since this is going to be the biggest and last Big Seminar ever, he wanted to make sure you could be there. What about all those who paid full price already? Armand already refunded half of their payment. This seminar is about you and growing your business. Period.

Tickets were originally $1997 and have been slashed to just $997!!! And you can bring a guest for an additional 50% off of that.

Hey, would I go if I personally didn’t know this was going to drastically grow my business? No way. I’d be enjoying the surf back home. But, on Nov. 5-7th, you know where I’ll be. . .Vegas.

After you get your tickets, let me know and we can be sure to meet up at the event.

While it’s a piece of cake to register domain names and build a D0-It-Yourself website for cheap that you will quickly realize must be replaced by a professional site if you have any hopes of generating business with it, it’s a royal pain when you’re ready to cross that bridge.

Rather than bore you with all the technicalities or the system, it would be like handing a bag of  ’86 Toyota Tercel car parts to a master mechanic and asking him or her to build a Porsche.

What do I wholeheartedly recommend? Scan the sidebar to the right of this post for the answer.

Most website owners would like to think that’s the way it works. They play their website like the lottery. . . throw some money in, get a site, and hope the world falls in love with it making the owner insanely rich.

If that’s how you’re going to play the game, save your money for Las Vegas. You probably have a better chance of winning there than online.

Successful websites that generate leads and make money for the owner are planned out meticulously and strategically positioned for success. I know what you’re thinking. . . how?

Well, I used to buy run down houses, renovate, them and resell them. My mentor taught me the secret trick to fix anything. He would say, “How you do you fix a leaking roof? It’s easy! Write a check.”  ”How do you fix a broken foundation? It’s easy. Write a check!”  ”How you to get rid of scary mold? It’s easy! Write a check.”

When he used to say things like that, I would think to myself, “Oh man, I can’t keep writing checks for stuff like that.” But the truth was I had to, and it was was well worth it. I was running a business, and my job was to run the business, not to try and fix the leaking toilets. And the truth is, paying to get things done was always a fraction of what I though it would actually cost.

What’s my point you ask? We’re not fixing houses.

The point is, when you take your business online, treat it like a business and get the right people working on your team. If not, while you’re trying to figure out how to get a video to show up on your website, your wise competitor has already hired the right guy to do it for him, and he can now spend his time where  it matters most, helping his customers and filling orders.

What would you pay for a list like that?

You can get one for FREE. How?

I’ll give you 3 words: AWeber, Facebook, Twitter

More at my workshop on Wed, Feb 17th 5:30-7:30pm in Honolulu, HI.
Get info and register online here.

Social Media can be a powerful tool in your marketing bag of tricks, and it’s FREE! What is social media?  Think of yourself sitting at a little table in a café sipping a hot chocolate with . . . hundreds of millions of people! What would you say? How would you say it? How would you get people to listen to you?

In this workshop you will learn the basics of how to use Facebook and Twitter and how to use them to promote your business. This is not an advanced social media workshop.

In this workshop I will start at ground zero with the basics of using Facebook and Twitter, and then demonstrate how to use it to grow your business. You will learn the essential fundamentals of social media for your business.

Here are some of the questions you will get answered:

What is social media, Twitter, and Facebook? *How much time does it take to use social media?

Can I automate my social media marketing? *What privacy issues are there with social networking?

How can I brand my Twitter background for my business? *Can I advertise on Facebook and Twitter?

How can I find customers using Twitter and Facebook? *How do you share photos on Twitter? What are the demographics of most social media users? What’s the difference between a Facebook Group and Fan Page? How do I create a Facebook page for my business?

I am going to pack in as much as possible in two hours! Come learn the lingo and the how-to of promoting your business through social media.

This workshop has been on our most wanted list for months, so please register early.  If there are specific questions you want to make sure get answered at the workshop,  go to www.nateburgoyne.com/hwbcmedia and let me know.

I invite you to come early to network with other business owners and entrepreneurs, and to get your website and online marketing questions answered. Check in begins at 5:00 PM and the workshop begins at 5:30 PM.

Register today online at  hwbc.org.

If online registration is still open, there are still seats available. Get yours quick. We anticipate this workshop to sell out early.

Are you committed to coming out on top? What will make the difference for your business in 2010? The economy? Wrong! A bail-out bill? No! The FED printing more money? No! The answer is YOU!

In this workshop, web designer and online marketing specialist, Nate Burgoyne is going to blast through the fluff with a “double-barreled marketing shotgun” and show you what really works!

More info and pre-workshop download at http://www.nateburgoyne.com/double-barreled .

Register Online at http://bit.ly/doublebarreled

Register by Phone at 526-1001

Space is Limited. First come, first serve.

Workshop is at the Hawaii Women’s Business Center in Honolulu. http://www.hwbc.org

Got pre-workshop questions, email Nate at nate@nateburgoyne.com or connect through LinkedIn. You are also welcome to comment on this thread.

Nate Burgoyne ( http://www.nateburgoyne.com ) is a web designer and online marketing specialist. He is president of Integrity Online Marketing (http://www.integrityonlinemarketing.com)

We’ve been growing an email list for about a week now and the results have been fantastic. We’re now moving into the next stage of the pre-launch and expect his list to continue to grow in the coming weeks. For those interested, here’s the squeeze page we built that is pulling about a 50% opt-in rate!

That’s right! Almost 50%…. a full 1/2 of all visitors are opting in to the page! How? And extremely targeted launch with a intricately crafted squeeze page.

We started the pre-launch about a week ago at midnight, and by 8:30 in the morning I got a call from Scott, in awe with the response we got in such a short period of time. He sent me an email that said, “Is this for real!?” I replied, “Yes, it’s for real. . . and we’re just getting started.”

Is a 50% opt-in rate possible? Yes! I’ll keep you posted on the progress of the campaign. And for those who want to see the squeeze page, go to www.racehawaiistandup.com/powerglider.

Here’s the proof. The /powerglider/ page is the squeeze page. The only way to get to the preview page is to enter your name and email address and opt-in. Notice 444 views of the squeeze page and 213 views of the preview page. Almost 50%. . . Sweet!!! And the numbers are excellent for the niche market we’re targeting after the first phase of online marketing. I just rolled out phase 2 today, and we have about 5 more pushes before the pre-launch is completely on autopilot.

Here’s a letter I recently received from Scott of Race Hawaii. . .

“If you have a product that needs to be introduced or brought to the market, and your website brought to the forefront of the search engines, I’d like to recommend Nate Burgoyne or Integrity Online Marketing.

I am aware a lot of people are good at web design and are capable in this generation of electronic expertise. Nate not only stands head and shoulders above computer literate web mastering and design competitors, but brings a special talent with the written word to describe and capture the essence of the product.

This has proven invaluable for me in making a new patent pending product known.

Nate and his business relationships fire on all cylinders because he is smart, he listens, and then he creates what is needed.”
Scott Bucknell
RACE HAWAII