Nate Burgoyne's Online Internet Marketing Blog » email

Getting hammered with SEO solicitations too?

Nate Burgoyne — Wed, 18 Jan 2012 00:42:18 +0000

Are you getting hammered with SEO solicitations too? You’re not alone. Business owners are contacting me in a panic, “Nate, Nate . . . I got this email saying that I’m not on page 1 of Google and that I should be. What should I do?” Relax, you’re not alone. They’re even soliciting my SEO company, which is somewhat humorous to me. What does that tell me? There’s a software that’s spam emailing companies around the world. However, they’ve got a pretty good sales email and there are some cool things we can learn from their efforts. Here are three of them:

You can create your market.
Email is a powerful marketing tool.
Your competition can create business for you.

Would I trust my personal SEO to a stranger? No way. But c’mon Nate, you try everything to see if it works. Well, not this time. And, why not? A huge percentage of my business is picking up the pieces after SEO has been done wrong. One prospective client came to me and said, “We got SEO done and we’re nowhere to be found online. Can you help?” After having a closer look at the attempt to search engine optimize the site, I found the problem. What was it? Whoever optimized the site thought it would be “tricky” to put keywords with black text on a black background to hide the words and boost seo with hidden text. While that may have worked in 1985, it got this particular company severely penalized by Google. I went though page after page trying to find them in the search engines and could not find them anywhere. What can be done to fix the problem? The SEO needs to be fixed, then the website needs to be altered, and then the endless process of resubmitting the site to Google for reconsideration, which may or may not prove successful. Rarely would I ever recommend starting over, but for this particular case, that was the recommendation.

Want a huge SEO tip? Add fresh content to your website weekly or daily if possible.

Internet Power Radio: Grow a list of 1,000+ people wanting your product or service!

Nate Burgoyne — Thu, 02 Jun 2011 23:23:20 +0000

Hey gang! You won’t want to miss tomorrow’s episode of Internet Power Radio! I’ll be sharing internet marketing strategies that you can use to grow a list of over 1,000 people asking for your product or service. The show will go 45-60 minutes. Seats are limited so call in on-time!

Tomorrow’s show begins sharp at 10:00am Hawaii Time. You can listen in by phone or on the internet at www.internetpowerradio.com. Also, be sure to join the VIP list to get in on impromptu radio shows with content too good to wait for the next scheduled show.

For more information and call-in number, go to www.internetpowerradio.com. And remember, it’s totally free. See you on the call!

Are You Business Card Email List SPAMMING? Big Trouble.

Nate Burgoyne — Mon, 24 Jan 2011 19:39:25 +0000

“May I have your card?” Nate stalls….waits….thinks…holds his breath…and replies, “Um, sure” while he slowly hands it over. Why am I holding my breath? There is a growing trend of small business owners collecting business cards and adding those people to their email lists. This is not how to build a mailing list. That’s SPAM. And after you get a couple SPAM complaints from people who didn’t join your list, your email company will close your account, you’ll lose all you lists, and possibly your website.

When someone gives you a business card they are not authorizing you to add them to your email list. Sure, you can add them to your contacts database but not to your mailing list. For someone to join your mailing list, they have to personally enter their name and email address in a form, either online or on paper, and confirm that they would like to be added to your list. And to be extra sure about it, most email management systems then send a second email to the subscribed person requesting that they confirm again that they want to be on the list (called a double-optin). Getting someone’s business card then forcing that person onto your list is…SPAM, and it can get you in trouble.

How much trouble? First of all, you’re shooting yourself in the foot by sending unsolicited information to someone you hope will be a client of yours. Bridge of trust…. BURNED. I mean, really, what are the chances that you are going to do business with someone who yesterday you gave them your business card and today they are sending you mass emails. It tells me I’m just a number to them. Just another business card to put on the list.

Next, like I said, you could lose all your lists from SPAM complaints and get your email account shut down without warning. And, finally, you could get your website hosting account shut down without warning, which means bye-bye to your website, and you’re out of business.

What CAN you do with a business card to build your list? If you ask me, a one-time personal email to the person on the card inviting them to join your email list with a link to where they can subscribe if they want to is okay. It’s a one-time invitation, the same way you would invite someone if you were talking to them in person. And if they don’t subscribe to your list, don’t take it personally. Either your subscribe (opt-in) page needs to be improved or they are just not interested right now. Hey, you and I both know that we can’t be on everyone’s email list. Furthermore, most email management services charge you based on the number of people on your list. You wouldn’t want to pay to send an email to someone that doesn’t have time or interest to read it anyway would you?

However, when you build your email lists the right way, you’ll have a list of people that want you to contact them, and want to you to send them information about what you do. What’s the right way? That’s a whole other topic.

So, protect your business and build your email lists without SPAMMING.

What email management system do I personally use and recommend?

Automate Your Email Marketing

Nate Burgoyne — Sat, 08 Jan 2011 17:26:50 +0000

Have you ever wondered how to automate your email marketing? You and I both know that to effectively market online, you need to communicate with your future customers through email. Well, have no fear AWeber is here. This is the service I personally use to automate my email marketing. In fact, if you’re reading this in your email, it was automatically created and emailed to you using content from my blog with the help of AWeber. This service will automatically take content from your blog, convert it to an email, and send it out to your email list, and you don’t have to do anything. Here’s a quick video that shows what this service can do for you:

Xobni: An Awesome Email Application

Nate Burgoyne — Thu, 02 Jul 2009 22:42:47 +0000

Looking for a way to sort through emails and grow your Facebook and Linked in connections? Pronounced “Zob-nee”, this might be the answer you’re looking for. It’s Inbox spelled backwards and it expands your Microsoft Outlook email management software. This is my favorite Outlook email application. It speeds up my work and does wonders for my business, and it’s FREE. Yep. Kathy Kamauu at Return on Investment Strategies International http://legacyblog.roisi.com introduced me to the software and I had to spread the word.

In a nutshell, this is what I use it for. With Xobni I can quickly search through my thousands of emails extremely fast to find conversations I’ve had with friends and clients. Also, when I read an email, the software automatically searches through Facebook and LinkedIn to find out if the name or email address matches any accounts on those sites. It makes sorting emails and connecting with people a breeze.

I believe it also can be used with regular Gmail and some other email providers.

You can download it at www.xobni.com. Enjoy!

Is Email Ruling Your Life?

Nate Burgoyne — Wed, 27 May 2009 17:52:12 +0000

It seems kind of strange that I would post previously about how I check my email every five minutes and now talk about not letting email rule your life. I guess it’s a love-hate relationship that I have with email. On one hand, it’s an extremely convenient and quick communicator, while on the other hand you can waste an entire day staring at your inbox if you’re not careful.

Everything is connected to email these days. Your friends send you email, your business contacts, your Facebook updates, appointment reminders, the list is seemingly endless especially if you’re constantly subscribing to newsletters with great information like I do almost on a daily basis.

How do you know if email is taking over your life? If you’ve ever caught yourself sitting at your desk doing busy-work and jumping right to your email as soon as an email comes through, you’re probably in danger. If you quickly interrupt your creative process to check who just sent you a message, you’ve got a habit to break. If you’ve ever reached the end of the day and you feel like all you did was check your email all day, it’s time to get back in control of your time.

Make sure that you close your email, turn off your iPhone, Blackberry, or whatever you use, and make sure you have several periods of uninterrupted work throughout the day. The email will be there when you’re ready to check it. It’s not going anywhere.

It’s your responsibility to make sure that you are spending your time doing the things that make money for your business. It’s essential that where you spend the majority of your time is directly related to generating revenue without interruption. For me personally, during those uninterrupted time periods, I go into “the zone” and I am extremely productive. I’ll slam out the entire day’s work in an hour or two sometimes. However, all that goes to pot if you break your concentration to check a mystery email that just came through and happens to be a piece of junk mail for new Hello Kitty screensavers or something.

Get in contol of your email using an email management software as I mentioned in my previous post, but don’t let your email get in control of you. Peace.

How to Manage Your Multiple Email Accounts

Nate Burgoyne — Fri, 22 May 2009 20:57:44 +0000

You’ve got your business email accounts, your personal email accounts, your special email accounts for private clients, your junk email account, your online business account, your work email account, and others. If you’re desperate for a way to manage multiple email accounts, you’re not alone. It’s a common problem, especially when you’re running your own business. I personally have about 30 email accounts. Do I check them every day? Yes. I have to. In fact I check them all about every 5 minutes.

How? With some great software you probably already have on your computer or that you can get for free. Most computers have Microsoft Outlook pre-installed so all you have to do is plug in your information and use it. One of the features of Outlook is email management. If you don’t have Outlook or prefer to use something else, a free piece of software called Thunderbird 2 is a popular solution. Both are great solutions to email organization.

What does this software do exactly? It check and downloads emails from all of your email accounts to your computer either automatically every “x” minutes or at the click of one button. With the click of a button you’ll know if you’ve received emails to any of those accounts in about 20 seconds or less. And, what’s even greater about the software is that you can reply to all the emails using the same piece of software!

No more opening browser window after browser window to check all of your email accounts and reply to them.

You can also set up the software to run while you do your work, and when an email comes in from any of your accounts, the software will notify you either with a little pop-up window or an audible alert. It’s incredibly efficient.

So, stop wasting your valuable time logging in and logging out managing multiple email accounts and get your computer to do it for you. Here’s where you can download Thunderbird 2 http://www.mozillamessaging.com/en-US/thunderbird/