The last couple weeks have been very exciting! I’ve been working with a new client of mine, Scott Bucknell from a company called Race Hawaii. It’s a company that sells surfboards, stand up paddle boards, and related accessories. Scott came to me with a new product that he’s preparing to release to the market, and we got right to work with a product pre-launch campaign.
We’ve been growing an email list for about a week now and the results have been fantastic. We’re now moving into the next stage of the pre-launch and expect his list to continue to grow in the coming weeks. For those interested, here’s the squeeze page we built that is pulling about a 50% opt-in rate!
That’s right! Almost 50%…. a full 1/2 of all visitors are opting in to the page! How? And extremely targeted launch with a intricately crafted squeeze page.
We started the pre-launch about a week ago at midnight, and by 8:30 in the morning I got a call from Scott, in awe with the response we got in such a short period of time. He sent me an email that said, “Is this for real!?” I replied, “Yes, it’s for real. . . and we’re just getting started.”
Is a 50% opt-in rate possible? Yes! I’ll keep you posted on the progress of the campaign. And for those who want to see the squeeze page, go to www.racehawaiistandup.com/powerglider.
Here’s the proof. The /powerglider/ page is the squeeze page. The only way to get to the preview page is to enter your name and email address and opt-in. Notice 444 views of the squeeze page and 213 views of the preview page. Almost 50%. . . Sweet!!! And the numbers are excellent for the niche market we’re targeting after the first phase of online marketing. I just rolled out phase 2 today, and we have about 5 more pushes before the pre-launch is completely on autopilot.
Here’s a letter I recently received from Scott of Race Hawaii. . .
“If you have a product that needs to be introduced or brought to the market, and your website brought to the forefront of the search engines, I’d like to recommend Nate Burgoyne or Integrity Online Marketing.
I am aware a lot of people are good at web design and are capable in this generation of electronic expertise. Nate not only stands head and shoulders above computer literate web mastering and design competitors, but brings a special talent with the written word to describe and capture the essence of the product.
This has proven invaluable for me in making a new patent pending product known.
Nate and his business relationships fire on all cylinders because he is smart, he listens, and then he creates what is needed.”