Archive | December, 2010

Clockwork Marketing for The Stand Up Paddle Book

Yes. My latest book is out, The Stand Up Paddle Book, and the internet marketing plan is going like clockwork. At this moment, I’m 2 sales away from meeting my 2010 sales goal for the book. Books are being bought and delivered, and the only final copy I’ve ever come out of pocket for is the 1 proof that I have lying on my desk that cost me about $4.50.

For those of you who know me personally, one of my marketing niches is stand up paddle surfing. I got hooked on the sport years ago and, out of the love I have for the sport, have been building the community ever since. I launched the first official publication on the sport, an online magazine named Stand Up Paddle Surfing Magazine (www.supsurfmag.com), co-founded a stand up paddle school on the North Shore of Oahu (www.rainbowwatersports.com), and on December 18, 2010 I published the first book on stand up paddling (www.standuppaddlebook.com).

The marketing for The Stand Up Paddle Book began long before the book was finished. And now, the launch of the book has gone perfectly! Want a peek into how I did it?

First, check out the website. Be sure to sign up to get the full table of contents so you can check out my autoresponder series.

Be sure to check out the easy affiliate program at the bottom of the website.

Next, go to Amazon.com to do a general search and book search for “stand up paddle”.

Then, go to Gooogle and search for the phrase – stand up paddle book. Last I counted, the book appeared 7 times on the first page of results.

Finally, after you order your copy of the book, be sure to check out the special offer in the back.

I wish I had time to share more, but I gotta’ run. More to come.

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One of the Coolest Websites I’ve Seen!

Every once in a while I come across a website that blows my mind and today I found another one. I was reading a newsletter from AWeber, my choice of autoresponders, and they called this website to my attention. You’ll find it at http://outfitusa.frenchconnection.com/.

They have this virtual dressing room where you can dress up a model in a combination of shirts, sweaters, skirts, and shoes that the website has to offer. It’s awesome and done extremely well.

What’s the lesson to be learned? Interactivity and innovation. Is your website giving your visitors what they really want? For example, do French Connection website visitors want to read on and on about how cool and awesome the clothes are, or do they want to see what they look like on someone and make a buying decision?

I think you know the answer.

As the new year comes around, I challenge you to re-think the message of your website and do something innovative.

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