Archive | May, 2010

Global Reach from a Small Town in the Pacific

If Al Gore was really the actual guy invented the internet, I am long over due for sending him a fruit basket! Here I am in my home office on the island in the middle of the Pacific Ocean that is further from a main continent than any other island chain the world conducting business at a global level. And, you can do the same.

When it comes to marketing online, Google, Yahoo!, Bing, AOL, and others don’t care where you business is, how many employees you have, what your tax return was last year, or what you wear to “the office”, which for many businesses is little more than a leisurely stroll past the refrigerator for a cold drink then on to a laptop at the kitchen table. The job of the search engines is to deliver relevant information to those searching for it.

The real online marketing magic happens when you learn how to make your business the source of information that people are searching for.

Let’s go through a real life example. Suppose you have a small boutique in Hawaii on the North Shore of the island of Oahu that sells a variety of products. Where would you start marketing online? Well, first of all, with some research you learn that every month there are about 1,000 people around the world searching online for the exact phrase “gifts of Hawaii”. Next, you make some changes to your website so that it comes up at the top of Google when people search for “gifts of Hawaii”. Then, if your website is built to sell, you’ve tapped into a steady stream of customers.

This is a perfect example because the average business owner would not think that “gifts of Hawaii” is what people are actually searching for. Well, they are. And when that little Hawaiian boutique owner’s business starts showing up on the Google search engine when people search for “gifts of Hawaii”, the sales are poised to go up.

And for all those Hawaiian boutique owners that read my blog, “You’re welcome”. Happy marketing!

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Avoid Yahoo! Hosting Like the Black Plague for Business

Rarely do I come across anything that sparks me to make an announcement like this, however, in my book Yahoo! Small Business web hosting has Struck Out!

While it’s a piece of cake to register domain names and build a D0-It-Yourself website for cheap that you will quickly realize must be replaced by a professional site if you have any hopes of generating business with it, it’s a royal pain when you’re ready to cross that bridge.

Rather than bore you with all the technicalities or the system, it would be like handing a bag of  ’86 Toyota Tercel car parts to a master mechanic and asking him or her to build a Porsche.

What do I wholeheartedly recommend? Scan the sidebar to the right of this post for the answer.

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Does Nate Have Multiple Streams of Income Too?

I give credit and respect to Robert Allen who burned the phrase “Multiple Streams of Income” not only on my brain but on the minds of self-employed entrepreneurs throughout the world. And, so the question is often asked of me when I’m wearing one of the various “business hats” I have in my closet, “Hey, Nate. Is this all you do?”.

New income streams and sources of revenue to new and existing businesses are always on my mind. I am flattered when a good friend of mine, Mark Seery, franchise owner of  The Referral Institute, introduces me to others as a web designer, SEO, and online marketing specialist, then follows the introduction by saying something along the lines of, “But still waters run deep, and with Nate they run really deep.”

Do I have multiple streams of income? Yes. Am I willing to share what they are? Yes, for those who are interested.

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#1 Priority: Take Care of Your Clients!

I must admit, it’s been a while since my last blog post, but you know what? It’s for a good reason. I have been taking care of my clients. That’s my #1 priority. Is it yours?

Now, when you read that opening paragraph, you probably had one of two thoughts:
A) Yeah, yeah, I know, I know. I’ve heard that before.    Or. . .
B) Nate, you are exactly right. You nailed it right on the head.

The truth is, if your thoughts were somewhere along the lines of  response “A”, you either haven’t been in business very long, or you probably won’t be. If your thoughts were along the lines of response “B”, you probably have a steady flow of clients or customers.

In a day 0f instant gratification from a consumer point of view, business owners often seek after instant gratification from the service provider point of view, anxious to move on to the next customer without really meeting the needs of their current clients. The service provider is going after the instant gratification of a happy client when, the truth is, that client may have expected more.

Take care of your clients, my friends. It’s quick becoming a lost virtue. Those who do are poised for success!

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