Archive | June, 2009

Phone, Fax, Email, Text, Facebook, or Twitter?

Times have definitely changed. It wasn’t too long ago that all communication was done by phone, mail or FedEx. Then came along the fax machine which revolutionized business making it speedy to share documents. If I rewind just a few years, the magic question to my new clients was, “Do you prefer to communicate by phone, fax, or email?” With social networking, iPhones, and Blackberries, the question is now:

“How do you prefer to communicate: phone, fax, email, text, Facebook, LinkedIn, or Twitter?”

Everyone has their own preferred way of communicating and it’s the job of you and I find out what our clients and customers prefer to use.

Here’s a great example: As many of you know I’m an avid stand up paddler surfer and have become part of the industry by creating Stand Up Paddle Surfing Magazine http://www.supsurfmag.com. There was a client of ours that we were having a heck of a time getting in contact with. Emails and phone calls went unreturned from an extended period of time. However when we found him on Facebook, we connected immediately and we were have a board meeting (surf) together in less than a week. Apparently his preferred line of communication is Facebook.

Happy tweeting, posting, texting, and status updating!

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What Does Microsoft’s Clean “Bing” Search Engine Teach Us?

Microsoft is in the process of releasing their new search engine called “Bing”. If you ask me, it’s about time. I was talking with a good friend of mine the other day about why Google so quickly became the #1 search engine online. In my opinion, it is because Google.com is clean and fast. When you or I get on the internet, we want to get on and find the information we’re looking for and get off. Google.com loads quick and gets great results.

Bing seems like Microsoft’s answer to the clean and simple Google search engine. In my opinion, MSN.com is way too cluttered. If I went to MSN.com right now to search for motorcycle boots, it would have to wait for all this stuff to load on the page before I can even do my search. It’s slow, distracting, and cumbersome. It appears that Microsoft’s new search engine page, Bing, promises to be clean and quick. We’ll see.

So, what can you and I learn from this? The internet is changing. It’s essential that we deliver information our visitors in the quickest and cleanest way possible. These principles took Google.com straight to the top, and now Microsoft is playing catch-up.

The tag line in the upper right hand corner of the www.bing.com web page says, “Live Search is evolving. Welcome to Bing.” Take that tagline and substitute “Live Search” with your industry, and substitute “Bing” with your company name. Would your website live up to the evolution of the web? If not, it’s time to get that old site cleaned up.

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