Archive | May, 2009

Is Email Ruling Your Life?

It seems kind of strange that I would post previously about how I check my email every five minutes and now talk about not letting email rule your life. I guess it’s a love-hate relationship that I have with email. On one hand, it’s an extremely convenient and quick communicator, while on the other hand you can waste an entire day staring at your inbox if you’re not careful.

Everything is connected to email these days. Your friends send you email, your business contacts, your Facebook updates, appointment reminders, the list is seemingly endless especially if you’re constantly subscribing to newsletters with great information like I do almost on a daily basis. 

How do you know if email is taking over your life? If you’ve ever caught yourself sitting at your desk doing busy-work and jumping right to your email as soon as an email comes through, you’re probably in danger. If you quickly interrupt your creative process to check who just sent you a message, you’ve got a habit to break. If you’ve ever reached the end of the day and you feel like all you did was check your email all day, it’s time to get back in control of your time.

Make sure that you close your email, turn off your iPhone, Blackberry, or whatever you use, and make sure you have several periods of uninterrupted work throughout the day. The email will be there when you’re ready to check it. It’s not going anywhere. 

It’s your responsibility to make sure that you are spending your time doing the things that make money for your business. It’s essential that where you spend the majority of your time is directly related to generating revenue without interruption. For me personally, during those uninterrupted time periods, I go into “the zone” and I am extremely productive. I’ll slam out the entire day’s work in an hour or two sometimes. However, all that goes to pot if you break your concentration to check a mystery email that just came through and happens to be a piece of junk mail for new Hello Kitty screensavers or something. 

Get in contol of your email using an email management software as I mentioned in my previous post, but don’t let your email get in control of you. Peace.

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How to Manage Your Multiple Email Accounts

You’ve got your business email accounts, your personal email accounts, your special email accounts for private clients, your junk email account, your online business account, your work email account, and others. If you’re desperate for a way to manage multiple email accounts, you’re not alone. It’s a common problem, especially when you’re running your own business. I personally have about 30 email accounts. Do I check them every day? Yes. I have to. In fact I check them all about every 5 minutes. 

How? With some great software you probably already have on your computer or that you can get for free. Most computers have Microsoft Outlook pre-installed so all you have to do is plug in your information and use it. One of the features of Outlook is email management. If you don’t have Outlook or prefer to use something else, a free piece of software called Thunderbird 2 is a popular solution. Both are great solutions to email organization. 

What does this software do exactly? It check and downloads emails from all of your email accounts to your computer either automatically every “x” minutes or at the click of one button. With the click of a button you’ll know if you’ve received emails to any of those accounts in about 20 seconds or less. And, what’s even greater about the software is that you can reply to all the emails using the same piece of software!

No more opening browser window after browser window to check all of your email accounts and reply to them. 

You can also set up the software to run while you do your work, and when an email comes in from any of your accounts, the software will notify you either with a little pop-up window or an audible alert. It’s incredibly efficient.  

So, stop wasting your valuable time logging in and logging out managing multiple email accounts and get your computer to do it for you. Here’s where you can download Thunderbird 2 http://www.mozillamessaging.com/en-US/thunderbird/

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Monitor Your Industry with iGoogle

One way to keep on top of what’s happening in your industry is by making use of a tool called iGoogle. Among other things, iGoogle is an easy-to-navigate RSS reader that allow you to follow the headlines from blogs and news sites that are directly realated to your industry.

Instead of visiting blog after blog or site after site to stay up to date, you can simply login to your iGoogle page and scan them all with a quick glace. There are endless widgets and themes you can apply to your iGoogle page but I find it to be an great RSS reader. 

It’s a snap to set up your iGoogle accout. Go to www.iGoogle.com.

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Keyword Research Tools

We had a great round table discussion last week about online marketing. A special thanks to Daniel for hosting the event.  On a side note Daniel has a fantastic video production company. Be sure to check out www.corporatehawaiiproductions.com and www.hawaiisportsproductions.com for Daniel’s work.

One of the topics we discussed in the meeting was keyword research and finding  the right words to target in promoting your business online. Three of the resources that we discussed were:

http://freekeywords.wordtrackers.com

http://www.google.com/trends/hottrends#

http://trends.google.com

These are all great tools for find out what the hot topics are today and also to find out how your keywords stack up to what people are searching for on the interntet. Oh, and I almost forgot….here’s one more:

https://adwords.google.com/select/KeywordToolExternal

Google’s external keyword tool is a real gem. It’s awesome!

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