Archive | January, 2009

Where in the World Is all This Traffic Coming From?

One of the exciting things about marketing through the internet is watching your traffic increase over time. But this is more than an nifty thing to check out on the weekends. It’s essential that online businesses know exactly where their traffic is coming from and what those visitors are doing when they get to your website. Why? So you can deliver exactly what your visitors are looking for.

Your visitors will often come to your website and perform searches for the specific information they are looking for.  The truth is, the days of simply surfing the web out of boredom are long gone. The internet has quick become a resource for targeted information. When you are able to effectively track and measure the traffic that is coming to your site, you are one step closer to harnessing the power of the internet.

For example, if you have a site that sells artwork and your tracking software tells you that most visitors are looking at paintings that are predominantly blue in color and that those visitors are coming from the U.K., maybe you should put some blue paintings on the hompage or gear your online marketing toward that specific group of buyers. Maybe you should find more blue paintings and survey your past customers to see if the are interested in buying more blue-toned paintings. There are paid and free tracking softwares out there. Find a good one that delivers detailed information and put it to use.

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Double Your Traffic and Double Your Income

Online marketing is a numbers game my friends. I can’t reinforce it enough when I say that it’s all about the numbers. Although the mere sound of the “N” word  may sound like a bummer to those who are not natural analysts, the simplicity of the formula for doubling the sales generated through your website is simple:

DOUBLE YOUR TRAFFIC = 100% INCREASE IN YOUR ONLINE SALES

If your business generates its revenue largely by marketing through the internet, how does double your sales sound? Man, it’s music to my ears.

What if your company hasn’t really done anything with marketing through the internet? You are missing out! There revenue brimming over the never-ending well of opportunity for businesses that take their marketing online and all you have to do is get pail to scoop it all out. 

The latest statistics show that there are almost 1.5 billion people using the internet around the world.  Internet worldwide has grown over 300% in the last 8 years with some countries experiencing growth upwards of 1,100%! Yes, that’s over one thousand-one-hundred percent! It’s wide open my friends.

Looking for a place to start? If you’re on a tight budget and want to do it yourself, you might want to check into a program like DIY Websites Pro to learn the basics and get started.

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Have You Tried Google Chrome? If Not, You’re Missing Out on a Lightning Fast Web Browser

After about a month of browser testing, I just recently switched the default browser on my computer to Google Chrome. Google released the browser a few months ago but I hesitated to promote it until I had tested it out myself. Although there are a few websites that aren’t totally compatible with Chrome, the speed and ease of use far outweighs the alternative. 

Here’s a link to the speed test conducted by cnet.com. 

It’s fast and simple. When you need the browser open, it fires right up and is ready to go. You can easily rearrange the browser tabs. It also allows to you to drag and drop web pages from the browser tabs to your desktop and to other browser windows. All this in a speedy package.  That said, it’s not going to speed up your internet connection, of course, but what does come through your connection will show up on your screen pretty darn fast. 

For CSS and web editing, I still go back to Firefox. The CSS editor plugins for Firefox are still top notch in my book and I have yet to find one for Google Chrome. What I’ll usually do if I’m editing a website is open the site once in Firefox to edit/test the changes, then apply the changes and refresh the page in Google Chrome since it’s so fast. 

You can download Google Chrome here.

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Myths About Building Your Business with an Opt-in List

Here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profitting well from your business.

Everyone Doesn’t Have an Email Address

Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

Email Marketing Campaigns Offend a Lot of People

The not-so secret way to surmount this dilemma is through permission-based advertising. There’s no harm in trying after asking for permission through a double optin system.

The Real Deal with Building Opt-in List

After clearing the fog regarding email marketing myths, here’s how you can benefit from employing the power of email marketing campaigns – building an opt-in list. Here is a rundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

An overload of data collection just to build your list is counterproductive.  Ask only for opt-in, with their first name and email address. You can get more information from your list at a later time.  Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make. Continue Reading →

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What is Search Engine Optimization, Really?

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.

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